With an annual budget of $1.6 billion and more than 6,000 employees throughout the five boroughs, the New York City Department of Health and Mental Hygiene (NYC DOHMH) is one of the largest public health agencies in the world, serving 8 million New Yorkers from diverse ethnic and cultural backgrounds. We’re tackling a broad range of public health issues with innovative policies and programs and getting exceptional results, but our work is never finished. The breadth of our innovative programs provides the widest range of choices for every member of our team.
Since January 2020, DOHMH has been fighting the COVID-19 pandemic- activities include but are not limited to: surveillance & epidemiological investigations; lab testing; engaging and providing guidance to healthcare partners; ensuring the safety & health of responders; providing timely and accurate information to the public; promoting the emotional health of New Yorkers and coordinating citywide COVID-19 vaccine administration. With grant funds from the Centers for Disease Control and Prevention (CDC), DOHMH is undertaking a new initiative to establish, expand, train, and sustain the public health workforce to support jurisdictional COVID-19 prevention, preparedness, response, and recovery initiatives over 2 years.
The selected candidate will be an employee of Public Health Solutions, a nonprofit organization which is the fiscal and administrative manager of the grant but will work be supervised by DOHMH. This is a grant-funded position ending June 30, 2023.
The Office of External Affairs manages many of the NYC Health Department’s most critical interactions with the public, from raising awareness and promoting healthy behaviors to advancing policies and responding to health emergencies, including the agency’s COVID-19 emergency response and the City’s vaccination campaign.
The Bureau of Communications, within the NYC Health Department’s Office of External Affairs division, serves as the agency’s in-house publisher; develops public health marketing campaigns and related collateral; provides materials and services in languages for limited-English proficiency New Yorkers; maintains the NYC Health Department’s website and its social media platforms.
The Bureau of Communications plays a key role in the NYC Health Department’s COVID-19 emergency response. Since the beginning of the emergency activation, Communications has led the agency’s public messaging initiatives and has developed vital COVID-19 materials for all New Yorkers. Communications also works with every division and emergency response group to create materials to meet the agency’s goals of protecting and promoting the health of all New Yorkers and especially those New Yorkers who have been most disproportionately affected by COVID-19.
Within the Bureau of Communications, the Health Media and Marketing group directs the creative development of all of the NYC Health Department’s multi-channel, multilingual media campaigns and coordinates placement of those ads and educational materials across all media platforms, including outdoor advertising, television, streaming video, radio and digital ads in multiple languages.
As part of the NYC Health Department’s continued COVID-19 response, the Marketing team continues to produce new messages on short timeframes to ensure the Health Department is providing New Yorkers the latest information, including changes in policies and guidance.
The Marketing Project Managers oversee the entire lifecycle of media campaigns from creative development, research, production, translation, ensuring accessibility, launch and evaluation of media campaigns.
- Overseeing development, production and launch of media campaigns across multiple platforms including video, print and digital formats.
- Editing media campaign assets for easy comprehension, Health Department style and consistency, and work with other Communications colleagues to translate media assets into languages needed to reach specified audiences.
- Liaising with internal subject matter experts to ensure media campaigns reach New York City residents.
- Collaborate with staff in other Health Department divisions and bureaus as well as with other stakeholders to devise public engagement strategies to disseminate COVID-19 and vaccine messaging.
- Working with the Marketing team’s Media Buyer to plan and reserve media placement.
- Working with the Health Department’s contracted vendors to produce creative concepts and materials accessible to New York City’s diverse population.
- Supporting the Health Department in its efforts to comply with Executive Order 47 in regard to paid marketing budgets and allocations to ethnic and community media outlets.
- Evaluating the reach of marketing campaigns, by collecting data regarding results generated as well as vendor reports.
- Collaborating with other Communications team members to finalize, post and translate final media campaign assets, as well as to track media spending to ensure correct and accurate fiscal record keeping.
- A baccalaureate degree from an accredited college or university.
- Previous experience working in fields related to communications and specially marketing for at least 2 years with experience project managing large-scale, multi-media campaigns.
- Capacity and willingness to learn more about marketing across all platforms and current trends.
- Capacity to communicate academic/scientific guidance into easy-to-understand language.
- The ideal candidate for this position must be a pro-active and self-motivated individual with the ability to work in teams and in a highly dynamic environment with multiple stakeholders and timelines.
Additional Desires Qualities:
- Experience with stakeholder engagement and project management.
- Excellent communication (verbal & written) and interpersonal skills.
- Strong analytical skills and ability to manage and report complex information.
- Experience with data collection, analysis and interpretation.
- Desire to grow professionally, develop new skills and willingness to work outside of comfort zone.
- Experience working with the public health sector and coordinating projects involving multiple stakeholders.
- Ability to prioritize and work in fast-paced environment with hard deadlines.
- Fluency in Microsoft Word, Excel, Outlook, and PowerPoint.
- Proficiency in languages other than English a plus.
- Must work well independently and as a team member.
- This is a temporary grant-funded position ending June 30, 2023.
- Preference may be given to individuals residing in New York City (5 boroughs) or surrounding New York State counties.
- This individual must reside in the tri-state area (NY, NJ, CT) by their confirmed start date.
- This individual will be expected to work non-business hours during emergencies.
NOTE: All applicants must comply with PHS’ vaccination policy. Effective October 1, 2021, employees will be required to provide verification that they are fully vaccinated against COVID-19 (with an FDA-authorized vaccine).
PHS is proud to be an equal opportunity employer and encourages applications from women, people of color, persons with disabilities, lesbian, gay, bisexual and transgender individuals, and veterans.
About Public Health Solutions
Health disparities among New Yorkers are large, persistent and increasing. Public Health Solutions (PHS) exists to change that trajectory and support vulnerable New York City families in achieving optimal health and building pathways to reach their potential.
As the largest public health nonprofit serving New York City, we improve health outcomes and help communities thrive by providing services directly to vulnerable low-income families, supporting community-based organizations through our long-standing public-private partnerships, and bridging the gap between healthcare and community services. We focus on a wide range of public health issues including food and nutrition, health insurance, maternal and child health, sexual and reproductive health, tobacco control, and HIV/AIDS. To learn more about our work, please visit healthsolutions.org.